Purpose-Driven Marketing Strategy & Branding | The Marketing Collective

The Marketing Collective

Meaningful marketing for ethical entrepreneurs and purposeful brands

The Marketing Collective

Meaningful marketing for ethical entrepreneurs and purposeful brands

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Hi, I'm Marijke

I’m founder of The Marketing Collective, Marketing Coach to Ethical Entrepreneurs, Director of a Cambodian Children’s Charity (Dara Children’s Trust), and Mum to a feisty five-year-old!

I led corporate marketing functions for nearly two decades before finally aligning my values with what I do on a daily basis - helping purpose-led people and businesses just like you, thrive. After all, it’s businesses like yours that make a difference by focusing on impact, not just profit.

I believe business can and should lead the change by acting responsibly in the design of our supply chains, creating circular business models that eliminate harm and waste, and building authentic brands that genuinely connect with consumers. It took me having my son to realise I had to use my skills to help purpose-led businesses succeed, so that hopefully the world would look a little different by the time he became a father himself.

You don’t have to get it perfect. You just have to get it going (and then growing). And, if we can help, I’d love to put our collective capabilities together for your business success…

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You know the answer isn’t in another downloadable template or cookie-cutter copy and paste.

You’re the best at what you do. You’ve honed your skills and your craft, and you’re ready to take it out into the world.

But, where to start? With all the marketing advice, channels and platforms out there, how do you know who to trust and where to get the biggest bang for your buck?

It’s not sitting in a quick-fix formula. But you already knew that 🙂

 

It’s inside of you!

And, I think we have the tools and the experience to draw it out of you. To help you get absolute clarity on exactly who your ideal customers are and how to magnetically attract them, in a way that gives you all the good feels (not the ick). To give you the strategies (the ‘why’) not just the tactics (the ‘how’) so you can make informed decisions for your business - decisions that will impact how fast you grow in years to come.

Because, in the early days of business, it’s these foundational decisions that can propel and sustain you, or they can leave you stuck, forever panting on that hampster wheel of doom.

You don’t have to do it alone.

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5 Marketing Masters for less than the price of one

We’re a collective of marketing specialists, with over 100 years of experience between us, ready to put our eyeballs and know-how on your brand and business. Ex-corporate and agency leaders, we left big business to help entrepreneurs just like you!

We lend our collective capabilities as industry experts, and as business owners ourselves, to help you grow and develop your own brand. Whether you’re just starting out, or an established business wanting to create more impact, The Marketing Collective is everything you need to build a brand with impact and initiate a legacy of change.

  • Self-serve marketing programmes to build the foundations you need to launch, scale and soar
  • Group coaching for extra support and affordable access to expertise
  • One-on-one support to up-level your brand and amplify your marketing

"The Marketing Collective programmes have given me the tools I needed to tackle difficult areas in my business that were holding me back. It has helped me define the essence of what my brand is about and how that resonates with my customers."

Liz, Founder Elizabeth Allardyce

Want to work with us?

Check out our free resources and specialist marketing support for starting and scaling a brand with purpose.

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Free Resources

If your business has a positive impact built into its DNA, we hope these resources will help you feel more confident in taking it out into the world. 

30 Day Marketing Reset

For just $47 per month, you can join our 30 day marketing reset challenge. If your motivation for marketing is waning or nothing you’ve tried so far has worked, jump in here for 30 days and to refresh and regenerate.

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Self-Serve Programmes

Get five marketing masters for the price of one! Our programmes have been curated by The Marketing Collective partners to ensure only the highest quality advice and expertise. Build or rebuild your brand strategically so it lasts a lifetime, and have the confidence to take it to market in the right places to attract the right people.

Access Marijke one-on-one or via small groups.

Want more accountability? Happy to work through the coaching or have someone in your team responsible for it, but need to check it’s on track? Meet with Marijke weekly or bi-monthly in groups of 3-4 or one-on-one to get dedicated support and direct expertise.

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Collectively Podcast: Purpose-led business and marketing

Monica Shepherd, our resident copywriter, and I collectively share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and outcomes of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. 

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way.

As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences!

It's available on all major podcast platforms including:

"The Marketing Collective courses are thorough and the hosts have a wonderful way of explaining things clearly and concisely. Each module is broken down by actionable steps, so when complete I had a clear understanding and had achieved something meaningful towards my goal without the overwhelm."

Charlotte Butcher, Love Lottie

Not sure where to start?

Investing in your brand up-front isn’t a luxury, it’s what sets you apart from your competition and connects you on an emotional level with your customers. If you're not sure what level of support you need, or you just want to check in to see how your marketing performs today, take the quiz to assess your marketing maturity.