Hi, I'm Marijke
And this is one of The Marketing Collective's most popular modules...
If you're starting or scaling a business, knowing where to be and how to show up to generate the most bang for your marketing bucks can be challenging. And expensive.
If you’ve already started marketing your brand, you’ll know it can be a minefield trying to work out where to be. How do you know which marketing channels you need? How do you know if you’re using them properly?
Our Channel Strategy Module from our Mentor Membership is designed to help you with exactly this. We'll guide you through the development of your unique marketing channel strategy, to give you the confidence and clarity to show up in the least amount of places, to attract the highest number of leads and customers. This isn't about being everywhere, it's about being consistent and cohesive in the places your customers and prospects are. Once you’ve established yourself there, you can create a freedom and a flow in your business.
I want that for you and I hope this first module helps get you on your way...
Don't get sidetracked by shiny new marketing tactics and channels you don't need...
One of the biggest mistakes we see small business owners do in their first 3 years in business is get sidetracked by marketing channels that don’t deliver revenue.
This free module will help you understand which marketing channels matter most for your unique business (ie: where the majority of your ideal customers are) and how you can use these channels in a way that delivers real return on your investment. In here, we cover:
- The exact sequence I use in my business and with my clients to ensure you're only focusing on marketing activities that are aligned with your business maturity and not wasting time and money on activities that won't serve your stage of business
- The top 10 marketing channels and the role of each across the small business buyer journey
- How to find where your ideal customers hang out so you can prioritise your marketing activities based on only the most lucrative digital places - you may be surprised by how few you need to manage to effectively attract enough of your ideal customers
- Know how to build your channel strategy and where to prioritise your time and money when it comes to managing multiple marketing channels.
So, come on in... Deliver your marketing from a place of clarity and confidence, not chaos and confusion.
Build strategically
No spray and pray tactics here. Just proven strategies and techniques that build your confidence and grow your customer base.
Be omnipresent
Reaching your customers requires you to be in more than one place at a time. We'll coach you through a multi-channel strategy so you can feel confident showing up where-ever your customers are.
Does this sound like you?
If marketing is one of those things taking too much of your time and it doesn’t seem to matter what you try, the results are barely worth the effort, please know you’re not alone. Getting a new business off the ground is HARD (despite what all those gurus selling copy & paste strategies on TikTok say)!
This module is for you if...
🙈 You’re doing all the marketing stuff but don’t seem to be getting any traction from it - leads/followers are hard to acquire and even harder to convert into paying customers.
🤯 You’re not sure what’s working and what’s not so you’re confused about where the best use of your marketing time and money should be spent.
🥵 You’re ‘marketing’ in at least one channel (social, web, email, google) but you’re not sure if you’re doing it right - there must be an easier way!
It's ok, we've got you...
The Marketing Collective believes in building capability, not just buying it. We believe in growing people, as much as businesses. All our programmes have been curated by not just one, but five marketing masters - specialists in various marketing disciplines and with over 100 years' experience between us.
We left our corporate and agency leadership roles to run small businesses ourselves. So, you get access to senior level strategists and creatives, without the hierarchy, process and fees that usually come with this level of expertise.
What's inside?
This module is delivered via a 45 minute video training and supported by a series of exercises and worksheets. By the end of this module, you will have:
- Understood the various marketing channels available to small businesses and the best stage in your buyer journey to utilise them
- Determined the channels most suited to your unique business
- Prioritised the channels relevant to your business, based on the reach and availability of your ideal customers
- Built an action plan on how you will use your priority channels - where your focus will be and the revenue it will generate for you in the next 12 months
We don't offer copy and paste, one-size-fits-all templates. We teach you the strategy, so you can make the most informed and tailored decisions for your business. These are longer term and more sustainable solutions for you and your business.