Marketing that sounds like you.
Built from a strategy that's ready to run.
Collective Source:
For small business owners who are brilliant at what they do, but worn out by marketing it.
It runs on your brand strategy, the human, heart-led thinking about who you are and who you serve, and it only unlocks once we have qualified that strategy as fit for purpose.
Build the foundations inside our Mentorship, earn your green light, and turn them into consistent, on-brand marketing, on repeat.
You don't buy your way in. You build your way in.
Take a look under the hood
Strategy is where marketing works. It's also where most people never begin.
After more than 25 years in marketing, most of it leading brands at CMO level, I've watched owner after owner jump straight to delivery and get stuck downstream, because the heart-led thinking upstream had never been done.
For years, a brand strategy was where we finished.
We would package it up and send our clients off to climb the next mountain: turning all of that thinking into consistent marketing, on their own. Some had exactly what they needed. Many more got stuck at the very point strategy is meant to start paying off.
When AI finally got good enough (which let's face it, is only very recently), we built the bridge. This is Collective Source.
MEET COLLECTIVE SOURCE
A marketing engine that starts with your brand, not a blank prompt.
Think of it as a 24/7 CMO.
The first thing you do is build your Brand Hub: the context that feeds the engine. This is the piece most small businesses, and quite frankly most AI tools, miss entirely.
AI can't tell you what makes you you. That is like handing your dreams, your ideas and your why to a machine. Your brand comes from you and your people: your lived experience, your story, your values and your purpose.
This is the human-led work we go deep on inside the Mentorship: your personas, your customer journey, your messaging pillars, your voice.
Because it is the depth that creates your difference. Collective Source holds all of it in one place and puts it to work.
Marketing strategy and execution all in one place.
Inside The Marketing Collective you build your brand, design your customer experience, then create presence, visibility and authority in your market. That last part is where most businesses stall.
Collective Source is what carries you across it, using the very strategy you built, and only once it is strong enough to hold the weight.
Your strategy unlocks the execution layer.
Within our Mentorship Programme, you get coached to developed your brand foundations and strategy.
Once you've landed these, they go into Collective Source and they get qualified against the standard we set for AI to actually deliver your marketing.
Is it fit for purpose? Where are the gaps?
Our in-tool Assistant, trained on our own coaching frameworks, helps you strengthen it until it earns a green light.
Only then do your campaigns unlock...
You will know your strategy is fit for purpose before you spend a cent executing on it.
We have not found anyone else who does this.
You build your way in, through The Mentorship
Collective Source is not sold on its own. It runs on a qualified brand strategy, and that is what you build inside The Mentorship.
So when you join, you are not buying a tool or another course to add to the pile.
You are building your foundations, getting them qualified, and unlocking the engine that turns them into marketing that moves your business.
All memberships are billed monthly in NZD, with GST (tax) added at checkout. To influence real change and help you succeed, all Mentor Memberships are for a minimum of six months.
The things owners ask us
Build the strategy.
Qualify it.
Then let it run.
Book a discovery call to find the Mentorship tier that fits where your business is now, and start building the foundations that Collective Source runs on.
What are you waiting for?
Wow, you made it all the way down here... If our Mentorship programme isn't right for you and you need more one-on-one support, you can access Marijke directly twice a month instead…