The Marketing Collective Mentorship
Building better brands that deliver positive change for you and the world.
Everything you need is already in you. We're experts at helping you draw it out.
You’re here because you’re ready for more.
More freedom. More impact. More income. More fulfilment.
You're ready to stop working on other people's terms - you’ve got a vision for how you want your life to look and you know your business is the vehicle for achieving that.
Maybe you've already started and it's harder than you expected. Or, maybe you've not yet taken that first step.
You're willing to give it your all, but you’ve got so many questions on how to bring it all to life...
Where do I even start? Which idea do I start with? Is it even viable?
It's normal to be asking yourself: What if it doesn’t work? Can I really do this?
Imagine having access to a Collective of Specialists who can answer all these questions and the rest?
If you had the strategies, tools and know-how to get started with intention, you'd get to where you want to be, faster.
We've helped hundreds of business owners and their teams create ripples of change through their business. We're witness to the fulfilment they get from more purpose AND more profit in their businesses and lives.
If you know you're meant for more and you're ready to take action, we'd love to support you on this journey.
Together, lets turn your passion project into a profitable business & purposeful brand.
Self-paced training with twice monthly coaching.
Direct access to our entire Collective of marketing specialists.
The Marketing Collective Mentorship Programme has been expertly curated by The Marketing Collective partners, giving you unprecedented access to senior-level expertise and education, in one place.
Where you’d otherwise have to invest in multiple courses to learn from industry experts, we’ve put our collective knowledge in a single framework.
Access over 20 marketing training modules, then check-in twice a month with our Collective experts.
Investment: From NZ$347 + GST per month, minimum 6 month membership.
The Marketing Collective Mentorship supports you across three core steps of marketing management:
1. Strong foundations that set you up to scale
Before you take anything to market, you need a brand strategy. These modules will help you develop your brand and messaging foundations, so that you can hit the ground running when it's time to go or return to market.
2. Customer journeys that keep your ideal customers buying
Being intentional about your customer experience - defining the stages of their journey with you - can mean the difference between a sale or a slump. A seamless customer experience will always win over a friction-filled, frustrating one. We know that's not your intention, but unless you design it, that could be the default.
3. Understand the channels and content that matter the most
You don't need to be everywhere - you just need to be in the least amount of channels for maximum impact. These modules will help you understand the basics of digital marketing channels and how to create content that converts. You'll set-up and optimise these channels and your content frameworks to help you manage your marketing and messaging with clarity and confidence.
Here's what you'll walk away with...
✔️ Absolute clarity in your brand strategy - who you are, what you stand for, who you're here to serve and how you'll show up.
✔️ Confidence in your messaging - you'll leverage our proven framework to develop consistent copy and content that is easy to replicate and repurpose.
✔️ Go-to-market and/or campaign strategies that help you grow your audiences and convert them across multiple marketing channels.
✔️ A supportive community of marketing specialists and likeminded small business owners that have your back.
✔️ Belief in yourself and your newly-discovered marketing capabilities. The courage and the 'know how' to build the business of your dreams!
A modular approach to marketing.
Whether you're just getting started, or you're revisiting how you manage your marketing, The Marketing Collective Mentorship has all the trainings, toolkits and templates to get you delivering with confidence and ease.
Because great marketing is about two things - strategy and systems.
Feeling around in the dark, trying all the things? Strategy will fix that. All our modules teach you the 'why', not just the 'how' so you can apply your own discernment to what's right for your unique business.
Drowning in the execution? Systems will fix that. While we won't provide copy & paste captions, we teach you repeatable strategies and frameworks to help you simplify and repurpose your messaging, your way.
Work your way through the modules, complete your worksheets and streamline your systems.
Collectively Podcast: Purpose-led business and marketing
Monica Shepherd, our resident copywriter, and I collectively share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and outcomes of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire.
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way.
As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences!
It's available on all major podcast platforms including:
Need more support?
I've worked with serial entrepreneurs building multiple businesses as well as first-time business owners and solopreneurs. Those that succeed establish an unwavering sense of belief in their purpose.
I'd love to help you build that. Start with our free resources, I hope they support you on this journey.