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How marketing can help small businesses survive and even thrive during an unprecedented crisis. First of all, I don’t want to be yet another person talking about the Coronavirus. But, as someone who weathered the 2008 GFC with one of the UK’s largest brands, I thought it helpful to share my learnings… Because there will

When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered. Sounds easy enough. But we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do. Personalisation goes

Marketers have traditionally been praised for our creative flair and communication talents. But with many businesses now focused on disruptive models and digital transformation, we’re increasingly under pressure to prove real commercial results for our campaigns and resources. The blurring of lines between sales, marketing and even HR further adds threats or opportunities for the

As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse” and this is so often the case with marketing automation. Most businesses know the end goal however, the strategies and tactics to achieve these goals are often misaligned or absent. Some rush in and others never get around

Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key component of