The number often changes, but this is a question I get asked a lot! And rightly so. As business owners wanting to grow, we need to make sure that every dollar we spend, especially in the early days, is going to generate revenue. But, at risk of sounding like a ‘fluffy’ marketer, the answer really […]

With the fourth quarter of 2022 upon us already, I’m hearing a lot of fatigue and overwhelm from my clients at the moment. If you set goals at the beginning of the year, you’ll no doubt be looking at how on-track you are now to achieving them. Let me guess… you’re focusing on the things

Last weekend, I spent 12 hours with my business coach – she’s based in California so they were early mornings. It was the culmination of a year of coaching and it was well worth the investment. (If you don’t have a coach of some sort for your business, go find yourself one <- that’s an

“A brand is a reason to choose.” I love this quote by Cheryl Burgess because every day we make brand choices – some conscious, some subconscious. Do you give your customers a reason to choose? What is it that makes someone buy a more expensive version of a seemingly mundane product or service over a

Over 20 years ago, I started my marketing career in corporate events. While that provided some amazing travel opportunities across Europe for an early 20-something, it soon became clear that event management wasn’t my cup of tea. The geek in me wanted to know the impact of my efforts and with events, I was never

How marketing can help small businesses survive and even thrive during an unprecedented crisis. First of all, I don’t want to be yet another person talking about the Coronavirus. But, as someone who weathered the 2008 GFC with one of the UK’s largest brands, I thought it helpful to share my learnings… Because there will

When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered. Sounds easy enough. But we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do. Personalisation goes

Marketers have traditionally been praised for our creative flair and communication talents. But with many businesses now focused on disruptive models and digital transformation, we’re increasingly under pressure to prove real commercial results for our campaigns and resources. The blurring of lines between sales, marketing and even HR further adds threats or opportunities for the