Most small businesses jump straight to execution. Here’s why strategy has to come first, built from your heart as much as your head, and what building our own AI tool has asked of me.
The number often changes, but this is a question I get asked a lot! And rightly so. As business owners wanting to grow, we need to make sure that every dollar we spend, especially in the early days, is going to generate revenue. But, at risk of sounding like a ‘fluffy’ marketer, the answer really
If you had $50k to spend on marketing, how much return would you generate? Read More »
With the fourth quarter of 2022 upon us already, I’m hearing a lot of fatigue and overwhelm from my clients at the moment. If you set goals at the beginning of the year, you’ll no doubt be looking at how on-track you are now to achieving them. Let me guess… you’re focusing on the things
With limited time and money, superior CX is your best strategy Read More »
Last weekend, I spent 12 hours with my business coach – she’s based in California so they were early mornings. It was the culmination of a year of coaching and it was well worth the investment. (If you don’t have a coach of some sort for your business, go find yourself one <- that’s an
Prepping for the year ahead – my top tips for marketing success Read More »
“A brand is a reason to choose.” I love this quote by Cheryl Burgess because every day we make brand choices – some conscious, some subconscious. Do you give your customers a reason to choose? What is it that makes someone buy a more expensive version of a seemingly mundane product or service over a
Are your customers making conscious choices around you? Read More »
I recently got my hands on the 2021 Edelman Trust Barometer. I’m kind of ashamed to say it’s the first time I’ve taken a proper look at the report. If you haven’t seen it yet either, it’s a study that includes over 33k respondents from across 28 countries. Edelman have been studying trust for
Is it just me, or does everyone seem to have a ‘system’ these days? Almost every marketing guru or business-owner-turned-consultant has one. Systems are important. They operationalise and commercialise what we do as consultants, so we can help more people. Like good processes, systems streamline businesses, enabling growth. Until they don’t. Not all systems will
Over 20 years ago, I started my marketing career in corporate events. While that provided some amazing travel opportunities across Europe for an early 20-something, it soon became clear that event management wasn’t my cup of tea. The geek in me wanted to know the impact of my efforts and with events, I was never
Is another recession finally going to end our obsession with advertising? Read More »
How marketing can help small businesses survive and even thrive during an unprecedented crisis. First of all, I don’t want to be yet another person talking about the Coronavirus. But, as someone who weathered the 2008 GFC with one of the UK’s largest brands, I thought it helpful to share my learnings… Because there will
When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered. Sounds easy enough. But we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do. Personalisation goes