As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse” and this is so often the case with marketing automation. Most businesses know the end goal however, the strategies and tactics to achieve these goals are often misaligned or absent. Some rush in and others never get around […]

Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key component of